Thursday, September 9, 2010

Natural Fabrics make Spirit of Living's Fall 2010 Line Amazing!

I can't even tell you how excited I am that today (finally!) Spirit of Living is launching our Fall 2010 line - active wear that you can move in and will want to live in, made of amazing natural fabrics including bamboo viscose, hemp and a fabulous soy blend.

You may be wondering why we took the effort to use these exotic fabrics rather than using something more common - there are two reasons. Not only are these natural fabrics eco-friendly, there are also health benefits of placing only natural fibers against your skin. These plant-based fibers offer superior durability, breathability, and even antimicrobial properties!

Did you know that the low breathability, suboptimal temperature regulation and absorbency of synthetic fabrics can disrupt the normal function of your body? Wearing these fabrics can cause your body to overheat, even increasing the likelihood of heat stroke or hypothermia!

Your skin can even react to synthetic fabrics, due to a "greenhouse effect" which creates conditions that encourage bacterial growth and can exacerbate skin disorders and allergic reactions.

Yuck! Wouldn't it be better to put your body and your skin in an optimal environment? Of course it would!

Why Bamboo?

Bamboo creates one of the softest fabrics imaginable, with a texture similar to silk and an amazing drape that makes it extremely flattering to wear. With excellent wicking properties, this light, strong fabric is breathable and keeps you cooler in the heat and warmer in the cold than most fabrics. Bamboo fabric even offers some antibacterial properties that can help to maintain the health of your skin and even inhibit body odor. Fabrics made from bamboo are even anti-static so clothing won't stick to your skin (or hair, or socks)! Many people who are prone to sensitivities with other natural fabrics are able to wear bamboo without issues.

In addition to the benefits to the wearer, the use of bamboo fabric also offers abundant benefits to the environment. Because bamboo grows so quickly and is self-replenishing, it is a sustainable and renewable resource. Bamboo is grown without the use of chemicals or pesticides and requires very little water, so the production of bamboo fabric and clothing has a lower impact on the environment than conventional cotton farming methods. And, as if all that wasn't enough, bamboo plants release more oxygen into the atmosphere than trees and can help reduce the level of carbon dioxide in the air as well as reducing soil erosion.

Bamboo fabric is created from bamboo pulp. The fabric is bleached without the use of chlorine. Bamboo fabric is easy to dye without the use of harsh chemicals and uses methods requiring less water than conventional dyeing methods.

Want to see what bamboo is all about? Check out our gorgeous Scoop Necked Top!

Why Hemp?

Clothing made of hemp fiber is lightweight, absorbent, strong and long-lasting - in fact hemp fibers are three times stronger than cotton! Hemp fabrics are also weather resistant, mold-resistant and excellent for outdoor wear. Hemp is frequently blended with other fibers to offer different benefits. Hemp/silk and hemp/cotton garments are now available.

Hemp makes an amazingly strong, long-lasting fabric that is easily machine washable and handles extreme water temperatures well. Over time, investing in hemp clothing can lead to cost-saving benefits as the fabric has a much longer lifespan than most natural fabrics. In fact, hemp becomes softer with each washing and improves over time!

Hemp is another fiber than offers benefits to the environment as it is less expensive to farm because of its minimal growth requirements. Similar to bamboo, hemp requires very little water to grow, does not require the use of chemical pesticides or fertilizers, and is a readily renewable resource. Nothing is wasted in the production process: seeds are used to make oil and food supplements, while the stalks are used for fiber. Hemp also produces more fiber per acre than trees, and can be renewed two to three times per year!

Sound like something you'd like to try? Our Tunic Style Top is made of an amazing blend of hemp and cotton. You can feel the difference right away and it will get better and better over time!

Why Soy?

Fabrics made from soy have many properties similar to bamboo fabrics - they dry more quickly than linen or cotton, they are biodegradable, allow perspiration to evaporate and are cool and comfortable during hot weather. Soy fabrics are made using the by-products left over from processing tofu, soybean oil, and other soy foods and they are generally manufactured in China. Our soy-blend fabrics are made using organic soybeans, reducing the wearer's exposure to unnecessary chemicals.

All of our bottoms are made from a soy/cotton blend that you will want to live in. Try the Signature Active Tank and Full Length Yoga Pants for a go-to outfit that you will pull out time and time again!

Natural is Better

We hope you will join us on this exciting journey! Clothing that brings the best of nature together with never-want-to-take-it-off style is what we are all about. Let us know what you think and stay tuned for more exciting styles and developments!

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Spirit for Living -- clothes for your life.